Do you know what you want your customer to do?

Salespeople are too often consumed with planning what action they should take as the result of a sales call.

Sales managers need to focus them on asking: What action do I want the customer to take? If they don't know, and don't plan for how they will influence it, the answer is usually nothing!

Posted: 11/23/2010 10:58:27 PM by Andy Klein | with 0 comments
Filed under: customer, sales, selling
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