The customer is always... the customer

When facing negative feedback from a customer, whether it's with the best of intentions or simply mean-spirited, human nature can often cause people to respond in a similar, negative fashion. In these moments, some preach the mantra that the customer is always right, meaning you should feign agreement with their objections and apologize for whatever has caused them to feel wronged. But we all know that's not true; the customer is not always right.

What is true is that the customer is always... the customer. That means that no matter the situation, however bad things get, remain courteous and don't burn bridges. Fighting fire with fire won't make anything better, and you never know how a little civility will pay off down the road.

Posted: 11/30/2010 8:23:46 PM by Andy Klein | with 0 comments
Filed under: customer, sales, selling
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